The Superlative

The Superlative

Especially in the last few weeks we've been struck by how many companies and people talk in superlatives ... the most beautiful, best, most successful, biggest, etc.

We are not friends of superlatives, as a superlative marks the end and the end represents a standstill. Why work hard when it's the best?

Also ... who can really claim to be or do the superlative? Isn't this always subjective? And who objectively knows all similar situations and events?

We think we still have a long way to go and try to give our best during every moment.

Thanks to all those who walk the path with us and want to help us improve through their feedback and support! ;-)